Reinventing consumer research through behavioural science
At the SGInnovate event in Singapore, advertising, behavioural science and AI experts gathered to discuss the role machine learning and big data will ...read more
How to make your brand matter in the new retail paradigm
There is a new generation of consumers: by 2020, millennials’ spending power will overtake that of Gen X, and Gen Z is not far behind. The way these ...read more
We don't need moving images. We need images that move
Nothing can beat a well told brand story beautifully made and 60 seconds long. The art of the moving image is practiced and perfected and hoisted up h ...read more
How healthtech will help pharma brands connect with customers
Speaking at the Galen Growth HealthTech CEO Summit, Ogilvy’s Lucy McCabe chaired a panel with Ogilvy Health & Wellness Chief Digital OfficerRead More
The legacy and future of the Olympics in Beijing
If the 2008 Beijing Olympic Games was China’s coming out party, then the Beijing 2022 Winter Olympic Games will be its graduation. Today, as Beijing celebrates its 10-year anniversary since its famous opening ceremonyRead More
Where does AI fit into the future of advertising and marketing?
The effect of artificial intelligence will be felt across multiple industries, and advertising is no different. From programmatic buying to e-commerce, AI is already disrupting how brands engage with consumersRead More
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