How to make your brand matter in the new retail paradigm

There is a new generation of consumers: by 2020, millennials’ spending power will overtake that of Gen X, and Gen Z is not far behind. The way these ...

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The latest from Ogilvy Asia

Brand Strategy

Any brand not marketing in the esports world is already behind the curve

The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? H ...

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Digital Transformation

What clients and agencies can both do to future proof their business

What does the future of the agency, and the advertising industry at large, look like? In a Campaign panel called ‘What’s your worth?’, marketing ...

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Digital Transformation

How data keeps airline brands flying high

How do you get your brand to soar, when all the customer really wants is the absolute lowest price? In an Aviation Festival Asia panel moderated by Og ...

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