Remaining Relevant to the New Global Luxury Consumers

Chinese consumers driving the luxury market. Titled Making Luxury Brands Matter, focusing on the distinct differences of this new, influential consume ...

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MOST RECENT

PR & Influence

Reinventing consumer research through behavioural science

At the SGInnovate event in Singapore, advertising, behavioural science and AI experts gathered to discuss the role machine learning and big data will ...

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Customer Engagement

How to make your brand matter in the new retail paradigm

There is a new generation of consumers: by 2020, millennials’ spending power will overtake that of Gen X, and Gen Z is not far behind. The way these ...

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PR & Influence

We don't need moving images. We need images that move

Nothing can beat a well told brand story beautifully made and 60 seconds long. The art of the moving image is practiced and perfected and hoisted up h ...

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