International Women’s Day is around the corner. With the campaign theme “#BreakTheBias” this year, the International Women’s Day community believes that whether deliberate or unconscious, bias makes it difficult for women to move ahead. The campaign also calls for action to level the playing field. According to date from McKinsey, Women’s representation has increased across the pipeline since 2016. However, women, especially women of colour — remain significantly underrepresented in leadership. For example, about 25% of C-suite positions were occupied by women as of 2021; about 28% and 30% of senior vice presidents and presidents were women respectively.

Moreover, employees with women managers were more likely to say that their manager had helped and supported them over the past year. They said women managers were more likely to provide emotional support, check in on overall well being, and help make sure workload was manageable. 

In light of International Women’s Day, MARKETING-INTERACTIVE has reached out to prominent female leaders in our industry, inviting them to talk about a number of topics, including their career, challenges in their respective industry, and their ideas about women in a leadership position. MARKETING-INTERACTIVE talked to Emily Poon, President of Ogilvy PR & Influence, Asia Pacific, about her views on these issues.

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