This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
- Brand Cadbury
- Campaign Flags of Generosity
- Office Ogilvy Kuala Lumpur and Ogilvy Singapore
Ogilvy Singapore and Ogilvy Malaysia teamed up with Cadbury on a campaign that drives home the brand’s purpose of generosity. After a year of lockdowns in Malaysia, thousands of low-income families started flying white flags outside their homes as a cry for help, signalling that they have run out of work, money, and food. Cadbury responded by creating flags in its iconic shade of purple for those who wanted to help. Distributed in affluent neighbourhoods, people could put up a purple flag to indicate that they have excess food and supplies that they could share with others. Donations were then collected from homes with purple flags and passed on to families flying white flags.
to News Alerts