This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
- Brand Cadbury
- Campaign Merdeka Unseen
- Office Ogilvy Kuala Lumpur
Cadbury, together with Ogilvy, released a touching tribute to the founding of Malaysia with the launch of the Merdeka campaign – “Merdeka Unseen”- that uses technology to take audiences on a sentimental journey through history.
For 65 years, the topic of Merdeka has centered around the iconic speech of Tunku Abdul Rahman. It’s been studied in schools and plastered across advertising campaigns nationwide. But Merdeka is more than just that speech. Through the use of technology, the film brought to life the many symbolic moments that happened that same day, defining the spirit of what it means to be Malaysian.
Read in full here.
to News Alerts