Following the tragic Türkiye-Syria earthquakes, the international community is doing everything it can to help through donation drives and fundraising initiatives.

However, more donations are required as aftershocks continue to hit the region, with the death toll reaching close to 50,000, and leaving at least 2.5 million to be assisted, says a new campaign from Cadbury that adds while corporate and organizational fundraising efforts are in full swing, more can be done at the individual level to further amplify support for the earthquake relief effort.

In an effort to increase awareness about how people can help, Cadbury has launched Broken Bars in collaboration with Ogilvy Singapore. The bars are available to shoppers online and are providing an additional stream where donations can be collected. The bars are available for purchase on the e-commerce platform Lazada, and aim to engage online shoppers and encourage them to make donations, all while providing them with a simple means to make a difference.