This article was originally published by IndianTelevision.com.
Fevicol has been awarded with Brand Campaign of the Year at the CNBC-TV18’s 15 Indian Business Leader Awards, for its new ad campaign celebrating Fevicol’s 60 years milestone.
Conceptualised by Ogilvy, the latest campaign reinforces the brand idea of ‘unbreakable bonds’, with the tagline ‘Barson se Barson Tak’. The film beautifully highlights Fevicol’s journey over the years in its typical human and humorous fashion. It further showcases the strength of Fevicol, while drawing parallels with the changing paradigms of Indian social and cultural scenario.
Read in full here.
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