This article was originally published on Branding in Asia.
KFC together with Ogilvy in Hong Kong has released an outdoor ad campaign that ties in with popular TV shows as a follow up to their highly-awarded “Hot & Spicy” campaign.
Created by Ogilvy Hong Kong in collaboration with digital imaging company, Illusion Bangkok, entices consumers to enjoy their favorite TV shows with a bucket of KFC Hot & Spicy. The new campaign is running as out of home posters in high profile locations in Hong Kong and in print.
Chief Creative Officer: Reed Collins
Executive Creative Directors: John Koay and Matthew Nisbet
Creative Directors: Fung Chan and Jim Fong
Art Director: John Koay
Senior Content Designer: Alex Burton
Executive Group Director: Iris Liu
Account Director: Rita Lam
Account Executive: Ervan Luk
Photographer: Illusion Bangkok
Illustrator: Illusion Bangkok
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