Cadbury, together with Ogilvy, released a touching tribute to the founding of Malaysia with the launch of the Merdeka campaign – “Merdeka Unseen”- that uses technology to take audiences on a sentimental journey through history.
For 65 years, the topic of Merdeka has centered around the iconic speech of Tunku Abdul Rahman. It’s been studied in schools and plastered across advertising campaigns nationwide. But Merdeka is more than just that speech. Through the use of technology, the film brought to life the many symbolic moments that happened that same day, defining the spirit of what it means to be Malaysian.
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