The Cannes Lions International Festival of Creativity announced that Ogilvy has returned to the coveted position of Network of the Year. This crowning achievement reflects the strength of Ogilvy’s global creative network as 37 offices contributed to winning a total of 88 Lions throughout the festival including 1 Titanium Lion, 2 Glass Lions for Change Gold, 23 Gold, 21 Silver, and 43 Bronze, in addition to 163 Shortlists. Ogilvy was recognised across a broad range of categories throughout the festival, including Golds in Data-enhanced Creativity, Use of Data-driven Insight, Innovation in Branded Content, Innovative Use of Influencers, mCommerce, and Corporate Purpose & Social Responsibility, among other categories.
To close out the week, “Shah Rukh Khan-My-Ad” by Ogilvy Mumbai and Wavemaker India for Cadbury Celebrations earned the prestigious Titanium Lion, which celebrates game-changing creativity. The campaign used machine learning to put Bollywood star Shah Rukh Khan into thousands of ads for small, local stores greatly affected by the Covid-19 pandemic. This marks the first ever Titanium Lion awarded to an agency in India.
Rest of the winners in Asia:
GOLD LION WINNERS:
Cadbury – Flags of Generosity – Ogilvy Singapore and Kuala Lumpur (Outdoor – Culture & Context – Corporate Purpose and Responsibility)
Cadbury Celebrations – Shah Rukh Khan My Ad – Ogilvy Mumbai (Creative Data – Data Enhanced Creativity)
Cadbury Celebrations – Shah Rukh Khan My Ad – Ogilvy Mumbai (Direct – Data & Technology – Data-driven Targeting)
AAMI – Rest Towns – Ogilvy Melbourne (Media – Data – Use of Data-driven Insight)
SILVER LION WINNERS:
IKEA – Make Space – Ogilvy Bangkok (Outdoor – Posters – Consumer Goods)
Spotify – Sound Tour – Geometry Ogilvy Japan (Industry Craft – Art Direction – Outdoor)
Artotel Group – Gamer Asylum – Ogilvy Singapore (Brand Experience & Activation – Sectors -Travel / Leisure)
Cadbury – Shah Rukh Khan My Ad – Ogilvy Mumbai (Brand Experience & Activation – Touchpoints & Technology – Tech-led Brand Experience)
Cadbury Perk – Disclaimers – Ogilvy Mumbai (Media – Sectors – Food / Drink )
BRONZE LION WINNERS
Live Long Life = Googo Green – Cockcroach, Fly, Ants – Ogilvy Bangkok (Industry Craft – Illustration – Print & Publishing)
Cadbury Celebrations – Shah Rukh Khan My Ad – Ogilvy Mumbai (Direct – Digital & Social – Use of Digital Platforms)
AAMI – Rest Towns – Ogilvy Melbourne (Creative Data – Data-driven Targeting)
Read in full here.
