With pitches happening more frequently, lower revenues and evolving partnership models are forcing marketers to rethink the pitch process, especially in this uncertain pandemic economy. Singapore continues to be a significant regional, and global marketing services hub for both emerging and well-established brands.

The topic of pitching has become increasingly important to the Association of Advertising and Marketing in Singapore’s (AAMS) growing and diverse membership base that include senior professionals from both the client and agency side. Specifically, the sheer volume of pitches and lack of consistent pitching standards have become a key industry concern and the focus of efforts at the AAMS.

In order to help capture and articulate the key issues and provide an impartial objective point of view, AAMS and R3 have joined forces to help co-create the Pitch Best Practices guide with the aim of helping members and the industry in a market that should be a natural thought leader for creating and upholding industry standards. Through the guide, the AAMS also aims to start a healthy dialogue between all parties involved, creating broader awareness toward positive pitching standards in our industry.

Download the guide here: https://aams.org.sg/3871-2/