The nature of creativity is to change. However, thanks to the influence of technology, data, and experience, the rate at which the marketing industry is having to shed old skin are never going to slow down. Rather than fear this new speed of culture, leaders from WPP believe the future of creativity is one in which marketers can thrive if they adopt the right ways of thinking.
As WPP’s global chief creative officer Rob Reilly, shares, “As a creative transformation company, we see a future where data and technology and creativity all come together to fuel business growth and to build better futures for our people, planet, clients and communities.”
With the themes of technology, data and experience at the crux of the story, WPP gathered some of its brightest minds in Asia Pacific to share their vision for the future of creativity in an event this week. Watch it here.
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