Staff Writer
Announcement
Ogilvy Wins Grand Prix and 20 Metals at Spikes Asia 2023

Spikes Asia revealed its winners for their 2023 Awards, and we are proud to share that 7 of our APAC offices brought home 1 Grand Prix, 4 Gold, 10 Silver, 6 Bronze, and 17 Shortlists.

Ogilvy Bangkok had a stellar performance, winning the Print & Publishing Grand Prix for their poster campaign “Living Room, Kitchen, and Restroom” for IKEA, which was also recognized with a Silver Lion last June. “Innocent Eyes” for confectionery brand Voiz also had a strong showing in this year’s competition, earning 1 Gold and 1 Silver in the Film category. The wins contributed to Ogilvy Bangkok being named Agency of the Year in Thailand by the jury.

Spikes Asia are widely recognized as one of the region’s oldest and most prestigious award for creative advertising, serving as a benchmark for creative excellence and marketing effectiveness in Asia-Pacific. This year, for the first time since 2019, 108 jurors across a wide range of creative industry disciplines and backgrounds convened in person in Singapore to judge the work.

Below is Ogilvy’s full awards haul:

GRAND PRIX

“Living Room, Kitchen, and Restroom” by Ogilvy Bangkok for IKEA
Print & Publishing (Consumer Goods)

GOLD

“Innocent Eyes” by Ogilvy Bangkok for Voiz
Film (Consumer Goods)

“Shah Rukh Khan-My-Ad” by Ogilvy Mumbai for Cadbury Celebrations
Data-Driven Targeting

“Love Your Gut” by Ogilvy Bangkok for Dutchie
Fiction & Non-Fiction Film

“Amazing Thailand” by Ogilvy Bangkok for the Tourism Authority of Thailand
Branded Games

SILVER

“Innocent Eyes” by Ogilvy Bangkok for Voiz
Use of Technology

“Sound Tour” by Geometry Ogilvy Japan and Ogilvy South Africa
Outdoor — Single Market Campaign

“Amazing Thailand” by Ogilvy Bangkok for the Tourism Authority of Thailand
Brand Experience & Activation — Travel, Leisure, Retail, Restaurants & Fast-Food Chains
Creative Commerce — Travel, Leisure, Retail, Restaurants & Fast-Food Chains

“Shah Rukh Khan-My-Ad” by Ogilvy Mumbai for Cadbury Celebrations
Use of Broadcast
Curation of Data
Data Storytelling

Use of Technology

“Flags of Generosity” by Ogilvy Singapore and Ogilvy Malaysia for Cadbury
Media — Corporate Purpose & Social Responsibility

“RE Memory” by Ogilvy Taiwan for Want Show Laundry
Non-profit/Foundation-led Education & Awareness

BRONZE

“Love Your Gut” by Ogilvy Bangkok for Dutchie
Film (Consumer Goods)

“Sound Tour” by Geometry Ogilvy Japan and Ogilvy South Africa
Outdoor — Special Build
Design — Spatial & Sculptural Exhibitions and Experiences

“Shah Rukh Khan-My-Ad” by Ogilvy Mumbai for Cadbury Celebrations
Tech-led Brand Experience
Data-driven Targeting

“RE Memory” by Ogilvy Taiwan for Want Show Laundry
PR — Innovative Use of Influencers

SHORTLIST

“Sound Tour” by Geometry Ogilvy Japan and Ogilvy South Africa
Brand Experience & Activation — Media/Entertainment

“Flags of Generosity” by Ogilvy Singapore and Ogilvy Malaysia for Cadbury
Brand Experience & Activation — Corporate Purpose & Social Responsibility

“Shah Rukh Khan-My-Ad” by Ogilvy Mumbai for Cadbury Celebrations
Digital Craft — Innovative Use of Technology
Social & Influencer — Real-time Response
Social & Influencer — Innovative Use of Influencers
Media — Use of Digital Platforms

“Gamer Asylum” by Ogilvy Singapore for Artotel Group
PR — Launch/Re-launch

“Flags of Generosity” by Ogilvy Singapore and Ogilvy Malaysia for Cadbury
PR — Cultural Insight
Media — Use of Ambient Media: Small Scale
Media — Cultural Insight
Direct — Corporate Purpose & Social Responsibility

“RE Memory” by Ogilvy Taiwan for Want Show Laundry
PR — Breakthrough on a Budget

“Love Your Gut” by Ogilvy Bangkok for Dutchie
Healthcare (Nutraceuticals)

“Memory Karaoke” by Ogilvy Mumbai for MTV & ARDSI
Healthcare (Brand-led Education & Awareness

“Blow with Love” by Ogilvy Taiwan
Entertainment — Fiction & Non-Fiction Film

“Mental Health” by Ogilvy Hong Kong for The Samaritans
Integrated

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