Welcome to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioural Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers and employees.
On this third episode, host Paolo Mercado is joined by Dane Smith, Behavioural and Brand Strategist for Ogilvy Australia, to discuss how behavioural insights can go a long way in making a promotion significantly more effective. Together, Paolo and Dane speak about strategies to strike a balance between novelty and building a consistent identity, and Dane shares examples of companies shifting perception with outside-the-box ideas.
Watch the trailer below:
Check out the full episode here.
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