Staff Writer
Behavioural Science
Welcome to Nudgetalk Asia

Can Behavioural Science be good for your business? For the past 10 years, The Behavioural Science Practice of Ogilvy Consulting has proven time & again that indeed behavioural insights can lead to business growth, innovation and organisational transformation.

The Ogilvy Consulting Behavioural Science Practice proudly presents ‘NudgeTalk Asia’. This show provides high-level concepts, insights, and proven techniques that show how Behavioural Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees.

Every episode will feature real business case studies and expert conversations to tell us how they are nudging customers in exciting new directions with the help of Behavioural Science.

Join Ogilvy Consulting’s VP of Behavioural Science, Paolo Mercado as he and our guests explore opportunities for growth, innovation, and sustainability within the nuanced and fascinating world of Asian consumer behaviour.

Episode 1: Decoding Your Customer’s Sense Making Genome

Paolo interviews the President and Founder of the Ogilvy Center for Behavioural Science, Chris Graves. Together, the pair discuss how the award-winning Cognitive Profiler can help decode behaviours and attitudes toward health, vaccine hesitancy and sustainability.

Episode 2: Powering Up Innovation with Design Thinking and Behavioural Science

Paolo is joined by Michael Barry, Associate Consulting Professor at Stanford University. Michael is also a researcher, designer, and educator at Quotient Design Research. The duo explore ‘need finding’ and how behavioural science can give designers a key to what makes consumers tick.

Episode 3: Value is in the Eye of the Beholder

Dane Smith, Behavioural & Brand Strategist for Ogilvy Australia, discusses how behavioural science could make a promotion significantly more effective.

Listen to the podcast here.

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