Earlier this week Kantar and Google released the Top 50 Kantar BrandZ™ Chinese Global Brand Builders 2021 Ranking, which measures consumer perception of Chinese brands outside of China, based on surveys of over 860,000 consumers in 11 markets.

Ogilvy’s Global Lead for China Best Practice, Janet Tsai, contributed to this year’s report, sharing her observations on how Chinese brands stayed resilient in the context of the pandemic and key learnings in terms of brand purpose and eCommerce.

Read the full report by clicking here: