‘How does a brand competing against 500 others, with a budget 1/3 of the category leader, cut through to get on the radar of hyper-fragmented teens? For Voiz, a fast-aging and fast-wilting Thai biscuits brand, the breakthrough was to create a non-conformist biscuit brand that anti-shares in a sharing world by breaking all the clichéd codes of conventional ‘sharing’ ads in the anti-conformist way.