Staff Writer
Brand Strategy, News Bites
Ogilvy’s Chris Reitermann on Building Chinese Companies Into International Brands

“Globalization of Chinese companies will happen & is happening.”

Watch Chris Reitermann on @ChannelNewsAsia‘s Asia First, discussing what it takes to build Chinese companies into international brands.

Watch the full video here.

You may download the report on Making Chinese Brands Matter Globally- A China CMO Study here.


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