• Brand IBM
  • Campaign Second Life
  • Office Geometry Ogilvy Japan

As life expectancy in Japan extends to 85 and beyond, so do the numbers of those feeling lonely and unproductive. To meet this challenge, we worked with IBM to leverage Watson’s AI prowess in matching occupational data with individual personality insights to bring aging Japanese a ‘Second Life’. The campaign gained 46 million impressions and helped seniors find a fulfilling path they otherwise wouldn’t have identified.

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