• Brand IKEA
  • Campaign Dollar Catalogue
  • Office Ogilvy Taipei

IKEA has a lot of items. Over 8,500 in fact. With consumers yearning to spend less but still create a better home life, IKEA and Ogilvy Taiwan came up with a new digital catalogue that’s sorted by price order. On each page of the “IKEA Dollar Catalogue” is an item, and the page number corresponds to its price. So from NT$1 to NT$100, shoppers can easily find an array of affordable items that can help make their home the most wonderful place possible.

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