Digital Transformation

Deepfakes: hide your face… or maybe, sell it

Everyone knows our jobs are being threatened by AI, so let’s take it up a notch. What if you found out that, not only is AI capable of stealing your job, but now it can even steal your face?

Image by Gerd Altmann from Pixabay

Artificial intelligence is now capable of assuming your identity thanks to deepfake technology. The technology uses AI to combine existing images and videos of people to synthesise human imagery, complete with eyes, nose, lips, and even song simulation. Simply put, anyone with the technology can make people appear to do or say things they never actually did. As if that was not dangerous enough, the software to do so is continuously improving and is readily available, making it harder to detect such fake videos.

We’ve already seen plenty of misuse with the technology; face-swaps of celebrities in pornography, making politicians say insensitive or incendiary remarks. Heck, even Obama is not safe! At its worst, people can use deepfakes to ruin your personal life, manipulate public perception, or spread hateful propaganda through the imagery of key influencers.

What does this mean for us in the future? Lost amidst all the paranoia is the view that deepfake technology also has the potential to do good. It is time to look at the brighter possibilities.

Read in full on The Drum.

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