Following social and digital before it, we have now entered another epoch of marketing; the Metaverse.

The word ‘Metaverse’ is being thrown about in meeting rooms and taking up column inches across Asia. Many clients are starting to ask about what it means to their brand, their business and how they can effectively be part of it. 

Ogilvy Asia’s Head of Experience Sheilen Rathod and Ogilvy Hong Kong’s Group Strategy Director Chris Hilton, have written a simple to understand POV on what the Metaverse is and how it can benefit brands to get ahead of the curve and and navigate new opportunities.