Staff Writer
Digital Transformation
The Future of Retail Brands in Motion

We were all there. The world seemingly came to a halt in the early days of the COVID-19 pandemic. Except it never quite did. Instead, the world came to us.

That craving for Starbucks? Delivered through your favorite app. That trip to Target? Pull up to the curb and it’s in your trunk. That home office furniture? Delivered — but also put together, socially distanced, while you wait. That daily Coke Zero? Skip the retail outlet, you just need a home subscription.

The impact of the pandemic on the retail industry was arguably the largest shakeup since eCommerce, or even DTC.

As a senior marketing leader of a global retailer told us last year, plans for innovations like Curbside Pickup that were years away from being implemented suddenly had to be rolled out within weeks.

When the store doors closed, new mobility channels were there to fill in the gaps. And even as the doors began to open back up, with customers and employees masked up, gloved up, and sanitized, the consumer demand and preference for new modes of retail experience stayed strong as the pandemic dragged on.

Now as the prospect of a return to a post-pandemic way of life approaches in many parts of the world, what does the future hold for retail now? If the pandemic was the biggest shakeup in the industry, what happens when it subsides?

Read in full here.

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