Staff Writer
Digital Transformation
The Next Frontier in the Automotive Industry: Creating Ecosystem-Driven Customer Experiences

The automotive industry faces numerous challenges, as new technologies continue to disrupt the current landscape, and increasingly eco-aware consumers are transiting from car ownership to shared mobility. The next frontier for automotive brands will involve forging partnerships with other industry players. This will give rise to opportunities for innovation and the ability to deliver ecosystem-driven experiences in line with evolving consumer expectations, where they can access low-touch and no-touch services through their vehicles and devices.

In the webinar, Suresh Chivukula of Ogilvy Consulting deep dives into industry trends and insights and explores the shared value of ecosystems, the new business models that are emerging, and how data will both empower customers and drive revenue in this new era.

Watch the webinar below.

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