Ogilvy emerged victorious for the third year running at the 2021 APAC Effie Awards, held virtually via livestream last Friday evening. 3 Golds, 6 Silvers, 8 Bronze Effies saw Ogilvy take home Network of the Year, in addition to Ogilvy Sydney being crowned Agency of the Year.
Benoit Wiesser, Ogilvy’s Chief Strategy Officer, Asia said: “It’s been a difficult year for most, yet we continue to see our teams produce work with impact that truly highlights the passion for their craft. I’m incredibly proud of the resilience shown and to see our clients recognised by our industry peers.”
Making these accolades even more gratifying is that this marks the third year in a row that Ogilvy won the Network of the Year title and the second consecutive year that Ogilvy Australia took home the Agency of the Year title.
Here are the winners:
GOLD
- Ogilvy Islamabad: Naming The Invisible Pakistanis, Telenor (Positive Change Social Good – Brands)
- Ogilvy Sydney: No Home Address, Whitelion (Media Innovation)
- Ogilvy Sydney: KFC Australia’s Long Term Success, KFC Australia (Sustained Success – Products)
SILVER
- Ogilvy Mumbai: Red Label – Taste Of Togetherness, Hindustan Unilever (Sustained Success)
- Ogilvy Kuala Lumpur: The Galactic Bottles, The Coca-Cola Company (Sponsorship/Events)
- Ogilvy Karachi: More Than Just A Cook, Shan Foods (Food)
- Ogilvy Sydney: Parent Faming, Kimberly Clark (Positive Change Social Good – Brands)
- Ogilvy Sydney: Parent Faming, Kimberly Clark (Brand Revitalisation)
- Ogilvy Sydney: No Home Address, Whitelion (Other Products & Services)
BRONZE
- Ogilvy Manila: MILO Philippines Home Court, Nestle Philippines (Branded Utility)
- Ogilvy Mumbai: Not Just A Cadbury Ad, Mondelez India (Crisis Response/Critical Pivot)
- Ogilvy Shanghai: My Abu Dhabi Adventure, Abu Dhabi DCT (Travel / Tourism)
- Ogilvy Sydney: Hot vs Cold, Nestle Australia (Brand Experience – Products)
- Ogilvy Sydney: Hot vs Cold, Nestle Australia (Social Media Marketing)
- Ogilvy Sydney: No Home Address, Whitelion (David vs Goliath)
- Ogilvy Sydney: No Home Address, Whitelion (Small Budget: Services)
- Ogilvy Sydney: KFC Bucketball, KFC Australia (Seasonal Marketing)
