Keith Weed, CMO of Unilever braved the Cannes breeze on the balcony at Ogilvy HQ and shared that he is pro-AI, believing in it’s utility rather than just the technology. He trusts that brands can be true content makers by being relevant and authentic. It’s in this spirit, Unilever has partnered with VICE for creating a content platform for women called Broadly with the vision to empower women at scale.