Chris Celletti
Cannes 2017
Reaching Who You Want Through Branded Content

Branded content done well can be incredibly effective, but still in its nascent days it remains often misunderstood. The New York Times’ T Brand Studio is one of the premier branded content studios going, and at Cannes Lions we sat down with Sebastian Tomich, SVP of Advertising and Innovation to discuss the state of branded content. Sebastian also tells us the story surrounding one particular piece of work he’s especially proud of.

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