A Guidebook To The Consumer Electronics Show
OgilvyAsia Adminon 05 January, 2016
If you are reading this, you’re probably already thinking about how and why you should attend the annual International Consumer Electronics Show (CES). But lets put this event in context. Every year, more than 170,000 attendees from +150 countries gather in +2 million net square feet of exhibit space. They represent more than 3,600 exhibiting companies. +1,800 government professionals. Truly international, the 2015 CES had attendees and participants from 153 different countries. In 2015, more than 27% of CES attendees were from outside of the United States – more than 48,000 people.
This massive audience gathers in the Desert oasis of Las Vegas in early January for two main reasons: to see what’s new and what’s coming in the year ahead; and to do business hosting seemingly endless meetings with partners, vendors customers and more.
Because of the emphasis on uncovering and learning what’s new, its no surprise that CES draws more than 6,000 global media that come to see the latest on a variety of segments from driverless cars and 3D printers to smartphones, wearables and sound systems. With such a large audience and early January date – CES has become the defacto launch-pad for many brands looking to make a statement for the year ahead.
Click here for the full guide.