OgilvyAsia Admin
Mobile World Congress
Keynote from IBM CEO Ginni Rometty

As leader of one of the world’s largest and most innovative companies, Ginni Rometty is one of the most influential voices in the world. And in her keynote at the Mobile World Congress in Barcelona, the IBM CEO spoke about key shifts in the ever-changing mobile technology industry. And what she left her audience with was the captivating thought that these are not changes that will just affect the industry or even business altogether, but how the entire world gets things done. This exciting and disruptive time has been spurred on, Rometty believes, by three distinct trends—Data, Cloud, and Engagement.

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