Harry Bellman
What’s Next For Brands on Social?

As social media increasingly pervades the lives of consumers, the platform has grown in significance for marketers. Indeed, Social Media Examiner’s 2014 Social Media Marketing Industry Report found that 97% of marketers were using social media, however 85% weren’t sure which tools were best. So, how can you best harness this powerful platform?

In our latest webinar, the sixth edition of “State of Social”, Paolo Sintobin, Associate Director at Social.Lab NYC, discusses what’s next for brands on social. He begins by taking us through the latest research in the world of social. Should you place your Snapchat adverts in stories or in discovery? How can you ensure that your Twitter takeover has the maximum effect? The answer ultimately depends on your specific marketing objectives.

Key takeaways:

  • – It is now possible to better harness LinkedIn’s data to generate insights.
  • – Facebook’s cover videos provide new opportunities for promoting your brand, while its Pixel analytics tool and automated insights beta facilitate the optimization of your Facebook advertising.
  • – Snapchat has finally released self-serve ad buying, providing greater flexibility and control over campaigns, and is starting to roll out retargeting capabilities.
  • – Instagram’s evolving stories platform is pushing the boundaries on how users share content, opening-up direct response functionality.

On the inspiration front: KFC’s use of snapchat to connect with fans through providing playful opportunities to experience the brand is held up as content best practice, while the mission to rebrand Belgium demonstrates the value of taking a non-traditional approach, launching with social before the usual above-the-line channels.

View the slide deck and watch the webinar in its entirety below:

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