• Brand Telenor
  • Campaign Naming the Invisible by Birth Registration
  • Office Ogilvy Pakistan

Sixty million children in Pakistan do not have one thing that many of us around the world take for granted—a birth certificate. Without one, children struggle to find medical care, schooling, and protection from illegal child labor and trafficking practices. Complicating matters, children who are displaced or live in remote areas do not have easy access to obtain a birth certificate. We teamed up with Telenor, Pakistan’s second largest mobile network, to create a basic SMS app that community leaders can access to help millions begin their path to obtaining a birth certificate, providing not just an official document, but hope.

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