OgilvyAsia Admin
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Point Of View On Cambridge Analytica Scandal


Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshuffle budget?’ Not really. No advertiser data has been affected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a benefit for advertisers too.

Read the full report here.

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