Air Asia apologises for ‘Get off in Thailand’ ad
OgilvyDO Adminon 26 March, 2019
An Air Asia ad encouraging people to “Get off in Thailand” has been removed from buses in Brisbane, Australia, after being accused of promoting sex tourism.
Collective Shout, a grassroots movement against the objectification of women, took to Twitter yesterday to protest what it called a “dog whistle to sex tourists”.
“Collective Shout would like to see Air Asia follow up their apology with action. This isn’t the first time they have used sexualised advertising, so there is a pattern that needs to stop,” Coralie Alison, director of Collective Shout, told Mumbrella.
“We contacted Air Asia directly yesterday but they didn’t respond directly other than to refer us back to their earlier media comments.
“Regardless of how swiftly they act to get these ads down, the fact is, the harm has already been done and society is left to clean up the damage. Many people were involved in the design, publication and installation of these ads and they are all complicit.”