Cadbury Dairy Milk has rolled out a campaign titled ‘Fridge Mein Meetha, Toh Ghar Meetha’ (if there’s sweet in the fridge, then the house is sweet) which shows how stocking sweets at home can go a long way in making everyday moments sweeter. Conceptualised by Ogilvy, it highlights relatable occasions where consumers open their refrigerators often looking to indulge in something sweet.
The series of six films show how people can connect a pack of Dairy Milk to different situations, including midnight cravings, asking for forgiveness, showing gratitude, bribing one’s family member in exchange for a bar of Dairy Milk and getting rid of the aftertaste of spicy food.
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