This article was originally published by CNBCTV18.
With extended lockdowns shutting down the physical world, Indian brands are leveraging social creativity to build experiences and commerce. With the change in consumer behaviour and the rise of virtual showrooms, businesses are adopting digital to simplify user experiences. The key is to deliver convenient one-click customer journeys with creative storytelling which puts brand experiences on the digital table.
Creative brand building on mobile ecosystem – Consumers are gravitating to brands they trust, which provides an opportunity to deepen consumer relationships. Therefore it’s crucial to understand consumer behaviour to define an Omnichannel strategy, build trust and engage in a way knowing mobile influence is central.
Kunal Jeswani, CEO, Ogilvy India said, “We have packaged a post-COVID creative strategy to help businesses leverage the social platforms that are available to drive creative brand building. We have also taken the current environment in mind and collaborated with Facebook to provide creative tools for marketers.”
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