Staff Writer
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How Covid Created a Perfect Storm for D2C Brands

New research from Ogilvy has found that direct-to-consumer (D2C) brands have a greater ability to adapt to shifting customer expectations amid the COVID-19 pandemic.

The study, which maps the trend of digital commerce in South-East Asia, found that internet penetration, digital payments and consumer trust all increased in 2020, creating a perfect opportunity for brands to connect with customers directly.

Read the news article here.

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