Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, launched a new brand campaign for Colgate Philippines to highlight that true optimism is not just about smiling through adversity. It’s about having the courage to take action – no matter the challenge.

The campaign is part of Colgate’s ongoing efforts to focus on equity advertising, bringing to life the brand vision of creating ‘a future for everyone to smile about’. This was launched across Asia Pacific at the end of 2020, with the ‘Smile Strong’ campaign, where Colgate collaborated in the Philippines with powerful ‘muses’ like Brina Maxino, an inspirational teacher who has down syndrome.

Read more here.