The National Library Board (NLB) has partnered with Japanese lifestyle company MUJI to launch its “Wall of Haikus” campaign. The partnership comes as part of ongoing efforts for the National Reading Movement, and the campaign, which will run until 28 June, aims to engage the community and share the love of reading. NLB worked with creative partner Ogilvy for the campaign.
Chris Koh, programme director of the National Reading Movement, said that it wanted to explore new ways of bringing reading and discovery to more people in this year’s edition. “Through our partnership with MUJI to bring haikus and books to people, we hope to inspire everyone to read more, read widely and read together,” she said.
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