Ogilvy and Unilever’s water conservation film makes waves at 67th National Film Awards
On March 22, 2021, Unilever and Ogilvy India were awarded the ‘Best Promotional Film’ in the Non-Feature Film category, at the 67th National Film Awards – India’s most coveted cinema awards.
Established in 1954, the awards are organised by the Indian Government’s Directorate of Film Festivals. Traditionally, they are presented by the President of India, at a ceremony in New Delhi. It is extremely rare for a television commercial to bring back this honour. Some of India’s biggest directors and actors are still waiting to win one.
This important film highlights that even small efforts can have a large and positive impact.
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