Ogilvy Consulting Asia has brought on board BBDO Asia’s head of strategy, Andy Wilson, to launch its sustainability practice in Asia as senior partner, sustainability. The practice aims to help clients shape sustainability priorities and solutions in the region, and Wilson will report to Jerry Smith, CEO of Ogilvy Consulting, Asia.

Wilson has over 25 years’ experience in innovation, brand building, and strategic communications planning, and was BBDO Asia’s head of strategy since 2012. He returns to Ogilvy where he also previously worked as regional planning director in Singapore and planning director in Tokyo, according to his LinkedIn. BBDO’s spokesperson said a search for Wilson’s replacement is underway.

Ogilvy’s new practice will focus on Asia’s myriad pressing environmental, social, and inclusion issues. This includes the continued fight against poverty, the balancing of a growing middle-class and urbanisation with the environmental impact, the stress for companies to move faster to net-zero emissions, the desire to transform to alternative energy, and the complex and diverse cultural context for equity and inclusion improvements. While many of the topics are global in nature, Ogilvy said clients are seeking solutions tailored to Asia’s unique market situations and social issues.

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