Ogilvy Bangalore and Titan have launched a symbolic special edition set of watches where the dial has a circular design represented by people coming together in times of crisis.

The communication is aligned with the current consumer sentiments and helps to bring out the larger cause of celebrating human compassion and solidarity.

Mahesh Gharat, CCO Ogilvy India (South): “When Titan told us about their initiative to create a special watch as tribute to everyone who helped fight the second wave, we knew it deserved different communication. The film showcases the interconnectedness of humanity. It is meant to serve as a reminder to us all that when people come together, they become invincible.”

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