News Bites

Ogilvy creates #MomsNeedHugsToo campaign for Huggies

On Mother’s Day, when the world typically celebrates the power & strength of motherhood, Huggies wanted to give a gentle nudge to our society. So that people realize that in today’s hectic world, new moms would appreciate some good old-fashioned TLC. And that a little attention from her family, can go a long way in making her challenging days, a bit easier.

Thus, came about the idea of creating a campaign that encourages society to nurture the ultimate caregiver, the mother. The campaign was conceptualized & created by Ogilvy, India.

Watch the TVC here: #action=share

Read more at: https://www.exchange4media.com/advertising-news/amazon-india-unveils-touching-deliverthelove-campaign-on-mothers-day-96734.html

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