This article was originally published by Marketing Interactive.
Ogilvy Malaysia has formed its creative council to strengthen its creative team and modern marketing capabilities. The council is led by ECD Kurt Novack (pictured top left) and brings together the creative leads’ in the agency who have been instrumental in making their clients’ brands resonate with consumers.
Joining Novack on the council is creative director Jaz Lee (pictured top centre), associate creative director Keeta Breenan (pictured top right), and creative group heads Shariar Ghafar (pictured bottom left) and Azraai Azmi (pictured bottom right). Lee joined the agency from Leo Burnett late last year and has worked on brands including PETRONAS and Samsung. According to Ogilvy, Lee strives to create work with ideas that bring a little more meaning and connection to people’s lives.
Brennan has been with Ogilvy since 2018 and was recently promoted to her current role. With over 15 years’ experience in advertising and communications, Ogilvy said she has showcased her creativity in projects for Tenaga Nasional, Ericsson, Media Prima and Bank Simpanan Nasional. The agency added that Brennan has a pragmatic approach and having run her own business, understands the need for ideas that generate revenue for today’s brands.
Meanwhile, Shariar has been with the agency for four years, following stints at both international and local agencies where he honed his craft working with big brands such as PETRONAS, Mitsubishi, and Milo winning awards in the Kancils. His mantra is the craft, the craft, the craft. Fellow creative group head Azraai joined last April as senior copywriter and has worked on brands including Digi, Telekom Malaysia, BMW, Unicef, and McDonald’s over the course of his career. The council will also look to showcase best-in-class work to clients on a regular basis while providing ample guidance to the teams to foster a deep-set creative culture in the agency.
Novack said it has amazing, diverse creative minds in the agency and the Ogilvy Creative Council gives it a platform to harvest the creative dexterity of its leads who all have different expertise and knowledge.
“As a collective, we are more powerful than just one creative director. The collective can put to the test any idea, evaluate work from different perspectives, make it better, and ensure that it is outstanding in all aspects, one piece of work at a time,” he added.
Chief executive Nizwani Shahar said the council with its diverse mix of talents and depth of knowledge will raise the bar on its promise of creativeness and effectiveness to its clients. “Creativity can come from anyone within the agency. The council will harness their collective creativity to trigger outstanding work in all aspects to make brands matter,” she said.
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