Ogilvy Shanghai creates infrared watermark to curb in-film piracy
Staff Writeron 26 April, 2019
Ogilvy Shanghai has teamed up with Focus Film Media, a China-based film advertising specialist to take on in-cinema piracy.
The firms have developed ‘Piracy Blockr’ which renders illegally filmed footage unusable by slapping it with a large ugly watermark.
‘Piracy Blockr’ uses the same infrared technology that powers remote controls and other gadgets, and ensures that while a pirate’s attempts are foiled, the film experience of other patrons remains unaffected.