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Ogilvy Shanghai creates infrared watermark to curb in-film piracy

Ogilvy Shanghai has teamed up with Focus Film Media, a China-based film advertising specialist to take on in-cinema piracy.

The firms have developed ‘Piracy Blockr’ which renders illegally filmed footage unusable by slapping it with a large ugly watermark.

‘Piracy Blockr’ uses the same infrared technology that powers remote controls and other gadgets, and ensures that while a pirate’s attempts are foiled, the film experience of other patrons remains unaffected.

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