Ogilvy Thailand unveils its latest campaign for Halls, in collaboration with the Tourism Authority of Thailand (TAT), entitled ‘HALLS Breath of Thailand’ which aims to freshen up Thais after being hit by a series of health crises including the Coronavirus pandemic and PM 2.5.

The campaign is centered around a range of Halls products where the pack of each flavour has been redesigned and features a local destination to convey the breath of fresh air that both the inspiring destination and the refreshing flavor would bring. In addition to the new designs, the 360 campaign includes TVC, online videos, social platform & online content, PR, & POSM, as well as a promo activation and the microsite www.hallsbreathofthailand.com dedicated for travel destinations and local businesses with images and information provided by the TAT.

Read in full here.