Ogilvy offices across Asia Pacific earned a total of 9 Lions, consisting of 1 Grand Prix, 3 Silver and 5 Bronze, at this year’s Cannes Lions International Festival of Creativity.
Regionally, our network was recognized across a broad range of categories throughout the competition, including Creative Effectiveness, Social & Influencer, Design, Digital Craft, Media, and Film, among others. On the penultimate day of the Festival, Cadbury’s “Shah Rukh Khan-My-Ad” developed by Ogilvy Mumbai and Wavemaker India, was recognized with the Creative Effectiveness Grand Prix, yet another well-deserved recognition of the lasting impact of this powerful campaign.
The pandemic has had a crippling effect on the economy, particularly smaller businesses. Big brands, with their deep pockets and ad spends are more equipped to fight back, but local businesses and stores do not have that luxury. Ogilvy India and Cadbury Celebrations worked together to lend a helping hand to small businesses struggling during the pandemic with last year’s Not A Cadbury Ad. The data-driven campaign is back, this time using machine learning to created advertisements that doubled as ads for Cadbury and thousands of local businesses—featuring Bollywood star Shah Rukh Khan.
The win also contributed to Ogilvy Mumbai earning the prestigious Agency of the Year title in the Strategy track.
Below is a full list of Ogilvy’s Lion wins in Asia-Pacific:
? Grand Prix: Shah Rukh Khan-My-Ad by Ogilvy Mumbai for Cadbury (Creative Effectiveness)
? Love Your Gut by Ogilvy Bangkok for Dutchie Yogurt (Film Craft)
? The Loudest Call by Ogilvy Sydney for Whitelion (Media)
? Shah Rukh Khan-My-Ad by Ogilvy Mumbai for Cadbury (Creative Effectiveness – Single Market)
? The Innocent Eyes by Ogilvy Bangkok for Voiz (Social & Influencer)
? The Innocent Eyes by Ogilvy Bangkok for Voiz (Film Craft)
? Undercover by Ogilvy Hong Kong for Women Helping Women Asia (Design)
? Undercover by Ogilvy Hong Kong for Women Helping Women Asia (Digital Craft)
? Love Your Gut by Ogilvy Bangkok for Dutchie Yogurt (Film Craft)
