The trade desk brings its ad platform to China
OgilvyDO Adminon 26 March, 2019
The Trade Desk has officially launched its programmatic ad buying platform in China.
company brought its demand-side platform to China last year with a
beta launch that delivered multi-channel campaigns for brands in
verticals such as hospitality, luxury retail and education.
The Trade Desk already has partnerships with Baidu Exchange Services, Baidu-owned video platform iQIYI, Tencent and Alibaba-owned video platform Youku, giving its brand and agency partners access to inventory across a range of Chinese media and formats.
Trade Desk first came to China in 2016 and has since been rebuilding
its offerings to abide by Chinese regulations.