News Bites

The trade desk brings its ad platform to China

The Trade Desk has officially launched its programmatic ad buying platform in China.

The adtech
company brought its demand-side platform to China last year with a
beta launch that delivered multi-channel campaigns for brands in
verticals such as hospitality, luxury retail and education.

The Trade Desk already has partnerships with Baidu Exchange Services, Baidu-owned video platform iQIYI, Tencent and Alibaba-owned video platform Youku, giving its brand and agency partners access to inventory across a range of Chinese media and formats.

The
Trade Desk first came to China in 2016 and has since been rebuilding
its offerings to abide by Chinese regulations.

Read
more at:
https://www.thedrum.com/news/2019/03/26/the-trade-desk-brings-its-ad-platform-china

There are no comments

Add yours