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The trade desk brings its ad platform to China

The Trade Desk has officially launched its programmatic ad buying platform in China.

The adtech
company brought its demand-side platform to China last year with a
beta launch that delivered multi-channel campaigns for brands in
verticals such as hospitality, luxury retail and education.

The Trade Desk already has partnerships with Baidu Exchange Services, Baidu-owned video platform iQIYI, Tencent and Alibaba-owned video platform Youku, giving its brand and agency partners access to inventory across a range of Chinese media and formats.

Trade Desk first came to China in 2016 and has since been rebuilding
its offerings to abide by Chinese regulations.

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