Staff Writer
News & Views
Ogilvy Asia wins big at London International Awards

Ogilvy Asia has received the inaugural Asia Pacific Network Of The Year title at the London International Awards; this is the first time the ceremony has granted a prize for regional network of the year. This win follows a ten year high for the network in terms of awards performance; Ogilvy Asia currently accounts for more than half of the total awards won by the entire Ogilvy Worldwide Network, thanks to stellar campaigns from teams across the region.

‘Pitching French Films To Hollywood,’ a humorous short film created for CINÉ-CLUB by Ogilvy & Mather Singapore, scooped up eight statues at the Awards. These included Gold in Branded Entertainment, Integration, Non-Traditional Branded Content, and TV/Cinema/Online Film Branded Content, as well as Silver in Digital Branded Content, and the Humour and Entertainment subcategories of TV/Cinema/Online Film.

Designed to broaden the horizons of cinema-goers, the video portrays a French filmmaker pitching the plots of existing, award-winning French films to Hollywood producers, who either dismiss them as too bleak or controversial, or try to “retool” them to have broader appeal. For instance, when pitched the critically acclaimed lesbian love story ‘Blue Is The Warmest Colour’, the exec asks if one of the romantic leads can be played by a man.

Ogilvy & Mather Singapore created the film in collaboration with CINÉ-CLUB as a way to show audiences that great storytelling can come from all kinds of places.

The eight awards for ‘Pitching French Films’ were among a total of twelve won by Ogilvy & Mather Singapore. The agency won Gold in the Digital / Electronic Equipment category for ‘SingTel Data ExStream’; this product aslo picked up a Bronze in Virtual Reality. And ‘Amateur Reply’, created with Allianz Insurance, won Silver Digital awards for Apps and Innovative Use of Digital.

All of the LIA Gold awards in Singapore were picked up by the agency. Additionally, the B2B campaign for IBM Watson, ‘IBM Cognitive Collection’, was a finalist in the Non-Traditional category.

Some of Ogilvy’s most acclaimed recent work has come out of Asia, including LEGO’s Build The Future’ in Bangkok, and Ogilvy Tokyo’s work creating stunning Japanese paintings using Sagawa soy sauce.


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