The Cannes Lions International Festival of Creativity is going to look very different from 2018, with organizers making serious changes to scale back the event and make it more accessible to delegates.
Instead of running for eight days, the festival agenda will be limited to five, and the price of a Complete delegate pass will be vastly reduced in order to keep costs down and encourage attendance. Cannes Lions have also worked with local businesses to mitigate expense, with a freeze on hotel rates, and fixed price menus in over 50 restaurants.
Regarding awards, the Cyber, Integrated and Promo & Activation Lions are all being retired, as are more than 120 award subcategories. To further simplify, a single piece of work will now only be eligible for entry into a maximum of six categories.
The new-look festival will be guided by nine content tracks: Reach, Comms, Craft, Experience, Innovation, Impact, Good, Entertainment, and Health. These will function as a “foundational framework” for the entire event, with all content and competitions organized into these verticals.
“The changes for 2018 are more radical and exciting than we’ve seen in the last few years,” says Simon Cook, Director of Creative Excellence at Cannes Lions. “We feel it’s the right thing for the festival, and for everyone involved.”
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