• Brand SC Johnson
  • Campaign Refresher Course
  • Office Geometry Ogilvy Japan

Across Japan, boys and girls are taught to clean their classrooms together. But later in life, specifically after marriage, household cleaning is no longer shared. S.C. Johnson set out to remind adult men of the equality they once shared as kids in the classroom. The film titled “Refresher Course” hit a nerve, gaining over 4 million views in just two weeks and inspiring thousands more to comment, while framing the company as a pioneering thought leader.

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