"A fantastic idea coupled with IBM Watson's cognitive technology can help turn a fantastic idea into a great product."

"Try to understand what your start-up wants to solve, exactly what pain points are you trying to address."

"Cognitive is much more than artificial intelligence. Cognitive technology can form hypothesis, recommendations, and put all of this into context."

"We are in the era of Intelligence. Hackers are collaborating online with targeted attack. IBM is able to help cyber security analysts to predict attack and contain the breach quickly with security through the cloud."

"Cognitive is really amazing - it helps data analysts to understand what is exactly harming the cyber security systems"

"Cyber attacks are continuously increasing. Of all the emails sent in 2016, over 40% of these emails have malware attachments."

"By driving IOT Innovation, we can develop a sustainable supply chain that not only drives cost efficiency but also improves worker safety."

"Driving disruption is not only getting people to support change, but also leading the process of change."

"Humans are often resistant but business models have to change"

"The world is being rewritten in code; developers are the new architects"

"Data gives you super powers, it helps you see into the future."

"Cognitive systems reason in the same way humans do.  It's unique, not programmed but trained."

"We are only limited by our own imagination; cognitive is the bridge between data and true knowledge".

"Cognitive is not just for big organisations, it's available for everyone."

"Cognitive security is a necessary next step for many security professionals attempting to keep up with massive amounts of threat data and protect their companies in an increasingly challenging threat environment."

“Cognitive computing can uncover meaning in the noisy, endless stream of social media content to help companies strengthen their brands.”

“To IBM, AI, isn't so much about Artificial Intelligence than it is about Augmented Intelligence. This is not about man versus machine, but man and machine.”

“Cognitive is the bridge between data – both structured and unstructured – and insights. Cognitive systems understand data; reason and draw insights from that data; then learn and engage in natural language.”

"Creating tools that will help augment the intelligence and capabilities of security analysts — rather than simply giving them more information to digest — will be critical in the uphill battle against cybercrime."